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Positioning vs. brand
Jul 11, 2025

Positioning vs. brand

Here is what keeps a company top of mind.

Kateryna Abrosymova
Kateryna Abrosymova
Think you understand marketing? Read this.
Jul 04, 2025

Think you understand marketing? Read this.

Marketing is when you earn the mindshare.

Kateryna Abrosymova
Kateryna Abrosymova
Writers, “just writing” is over
Jun 27, 2025

Writers, “just writing” is over

The future belongs to marketers.

Kateryna Abrosymova
Kateryna Abrosymova
No differentiation
Jun 13, 2025

No differentiation

Think you aren't different? Most likely, you're wrong.

Kateryna Abrosymova
Kateryna Abrosymova
Money and prestige vs passion
Jun 06, 2025

Money and prestige vs passion

Why do you do what you do? How to find the work you love.

Kateryna Abrosymova
Kateryna Abrosymova
Broad positioning is a business risk
May 30, 2025

Broad positioning is a business risk

What happens when you mix pizza and sushi?

Kateryna Abrosymova
Kateryna Abrosymova
Content Scorecard
May 23, 2025

Content Scorecard

How to use my content scoring system to audit your content.

Kateryna Abrosymova
Kateryna Abrosymova
Content needs to be interesting
May 16, 2025

Content needs to be interesting

If else, it won't be valuable. Here is how to make it interesting.

Kateryna Abrosymova
Kateryna Abrosymova
How to create a content roadmap for lead generation
May 09, 2025

How to create a content roadmap for lead generation

Marketing teams copy competitor keywords or publish content with no plan for distribution. Here’s the fix.

Kateryna Abrosymova
Kateryna Abrosymova
What is a content strategy?
May 02, 2025

What is a content strategy?

It's not your SEO keyword clusters

Kateryna Abrosymova
Kateryna Abrosymova
ChatGPT wrote this?
Apr 25, 2025

ChatGPT wrote this?

What makes writing truly human

Kateryna Abrosymova
Kateryna Abrosymova
Managers vs creators
Apr 18, 2025

Managers vs creators

What's your path?

Kateryna Abrosymova
Kateryna Abrosymova
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Articles no one reads... Non-stop requests from ebooks to Instagram captions... Feeling a cog in the content machine... If you're thinking "Oh sh*t, that's me!" it's time to pivot into high-impact work. This newsletter will tell you how.

From Reads to Leads

Articles no one reads... Non-stop requests from ebooks to Instagram captions... Feeling a cog in the content machine... If you're thinking "Oh sh*t, that's me!" it's time to pivot into high-impact work. This newsletter will tell you how.

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