From Reads to Leads
Weekly newsletter on positioning, messaging, and content strategy for B2B tech companies. Subscribe now and get a FREE bonus → Content Scorecard.
Connect
AI can help but I’m still banning it for first drafts. Here is why and our new quality checklist.
Should you copy HubSpot and write about everything? I don’t think so.
Stop trying to say everything and focus on one idea that changes what your audience believes
Read this if Agentic AI messaging makes you yawn.
“What do we want people to know about us?”
Why is tech copy so vague and how to make it clear
Here's what works for search in 2026.
And why each issue is worth reading.
Everybody loves them, but they tell you nothing.
Choosing what matters and defending your choice is the strategy.
A competitor can't acquire them by trying harder.
Why your best pain statements resonate but don't convert.
