From Reads to Leads
Weekly newsletter on positioning, messaging, and content strategy for B2B tech companies. Subscribe now and get a FREE bonus → Content Scorecard.
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Posting on schedule isn't the same as being worth reading.
Services vs Software (inspired by services as software companies and AI-native services firms).
The difference between hacks and marketing, in four short stories from my week.
My monthly client reports now write themselves
Those who should know better are the ones suggesting "just automate it.”
6 steps that start with a hypothesis.
It started with a few late-night Python scripts after my kid went to sleep.
Your Google Doc is not done. The last dimension of the Content Quality Score.
Formatting is the 5th dimension of the Content Quality Score. And it's the one most people think AI has already solved for them.
How to tell if your writing has forward pull.
Most B2B content looks expert and says nothing a competitor couldn't have written. Here's how to score the difference.
Your writer nailed the sentences. The reader still got lost.
