Stop waiting for permission to have opinions about the content you write.
"Write about problems" - every copywriting tip ever. But nobody teaches you HOW.
POV beats SEO
If so, why do one-third of AI cited pages have no organic visibility?
Based on insights from Ethan Smith (CEO of Graphite) from his recent podcast with Lenny
Stop interrogating your experts. Just have a conversation.
And how to develop taste.
A potential client sent me their "expert guide." It was worthless.
How we 2X'd sales by lowering our quality standards
Here's how to track what matters instead of what makes you feel good.
Why this CEO would rather watch his traffic crash than hire another SEO expert.
Everyone gets it backwards
![8 ways to write about problems (beyond "stop doing X") with [AI prompts]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/5f8cec04-d49a-4781-890d-5528de7215a5/pr.png)
